Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.
This week, the Adweek staff is highlighting Bel & Bel's Vespa-inspired desk chair, a smart grill and more goods that are perfect for Father's Day gifting.
And now, for something completely different from Dove: A Father's Day ad. Via footage culled from across the Internet, Dove's Men+Care division treats us to to the spontaneous, real-life reactions of 12 different guys as they learn they are going to be fathers. "Real strength means showing you care, even from the very first moment," we're told.
With Father's Day just a few days away, Y&R has released a new study showing how the modern dad differs from his ancestors.
How do you create the perfect Father's Day? By turning everything around Dad into bratwurst. That's the lesson of Johnsonville's new "Bratfast in Bed" spots from Droga5. The ads debut online today and will be promoted on social media in the run-up to the June 21 holiday.
Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O'Connell + Partners, timed to Father's Day.
Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X.
Dove Men+Care’s digital campaign for Father’s Day riffs off the idea that dads are sick of their Ward Cleaver image and want credit for changing diapers, making dinner and consoling heartbroken teens. But this creative isn’t all touchy-feely—it’s based on some hard data.