As the McDonald’s vs. Taco Bell Breakfast War Rages On, More Brands Join the Fight
Brand Marketing
Free breakfast. It's the latest marketing strategy two fast-food giants are wielding in what has been dubbed "the breakfast war."
Has Science Finally Created a Veggie Burger You’d Mistake for the Real Thing?
Creativity
If it looks like a burger, tastes like a burger and bleeds like a burger, it has to be a burger, right? Not really. Enter the Impossible Burger, a veggie [...]
Burger King’s CMO on the Brand’s Hits and Misses in Social
Brand Marketing
Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct.
Organic Food Snobs Are Unknowingly Fed McDonald’s, and They’re Lovin’ It
Creativity
You probably have a few friends so opinionated about the sourcing and quality of their food, part of you wants to test whether they'd really know the difference between crap [...]
White Castle Is NYC’s Cleanest Food Chain
Brand Marketing
When it comes to choosing fast food, cleanliness is a major factor.
Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations
Brand Marketing
There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of [...]