Fast Food

5 McDonald’s Marketing Moments That Would Make Ray Kroc Proud

In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.

McDonald’s Will Start Bringing Your Food Right to Your Table in 2017

While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service to all U.S. restaurants next year, CNBC reports.

How Shake Shack Achieved Rock Star Status in the Burger World

In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart.

Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers

When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.

Arby’s Will Offer a Meatless Menu on Leap Day, but It’s Basically Just Trolling Vegetarians

Arby's has found yet another way to talk about its meat—this time by getting rid of it.On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat."At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings. "So we've decided to give vegetarians a reason to visit Arby's on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we'll likely bring back the vegetarian menu on Feb. 29 each year."

Can McDonald’s Keep Its Mojo After the All-Day-Breakfast Hype Fades?

Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?

The Ads That Rekindled America’s Craving for Arby’s

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often requires bold branding.

How In-N-Out Became the Small Burger Chain With the Massive Following

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. 13752 Francisquito is a precise replica of the original 1948 In-N-Out Burger.

Who Needs McDonald’s? Burger King Says It Will Partner With 4 Other Chains on Peace Day

Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void.Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback Burgers and Giraffas (a Brazilian chain with 10 Florida locations) in offering Peace Day co-branded burgers on Sept. 21.

Step Aside, Waifs. Ronda Rousey Is Carl’s Jr.’s Newest Sandwich-Devouring Ad Star

For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times.But lately the brand seems to be playing with consumers' expectations, and it's quite fun. Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich.