In The Founder, the upcoming film about the origins of the McDonald's global empire, traveling-salesman-turned-fast-food-magnate Ray Kroc (played by Michael Keaton) comes off as both visionary and villain.
While you may have seen a number of McDonald's locations implementing table service over the last few months, the company announced today that it plans to roll out table service to all U.S. restaurants next year, CNBC reports.
In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart.
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.
Arby's has found yet another way to talk about its meat—this time by getting rid of it. On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat. "At Arby's, we're proud of our meats, but we also understand that meat isn't for everyone," CMO Rob Lynch said in a press release about the limited-time offerings. "So we've decided to give vegetarians a reason to visit Arby's on Leap Day by offering a one-day menu designed specifically for them. If it goes well, we'll likely bring back the vegetarian menu on Feb. 29 each year."
Consumers are lovin' McDonald's all-day breakfast, to the tune of surging sales for the brand, but how long can the party last?
About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often requires bold branding.
Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino Freeway overpass. But to those in the know, this is holy ground: No. 13752 Francisquito is a precise replica of the original 1948 In-N-Out Burger.
Burger King may not have been able to lure its biggest rival into a charity-minded collaboration, but four other chains have stepped in to fill the McWhopper void. Denny's may be the largest and best-known of the lot, but the fast-casual chain will be joined by Krystal (a Southern chain similar to White Castle), Wayback Burgers and Giraffas (a Brazilian chain with 10 Florida locations) in offering Peace Day co-branded burgers on Sept. 21.
For years Carl's Jr.'s spots have had a consistent formula: Take one beautiful and scantily clad model that would probably never eat Carl's Jr., add a few double entendres that highlight the model's attributes, then mention the sandwich a few times. But lately the brand seems to be playing with consumers' expectations, and it's quite fun. Instead of the usual waifish model, the brand has now tapped undefeated MMA champion Ronda Rousey to introduce its Cinnamon Swirl French Toast Breakfast Sandwich.