Adweek’s Klara Debuts History Book
Performance Marketing
Robert Klara writes about the history of advertising in our pages—in fact, he authors the Perspective department each week.
Coach: We’re a Lifestyle Brand
Brand Marketing
At a time when Versace is selling kids’ clothes and Oscar de la Renta just introduced a line of stationery, it’s clear that luxury brands are moving quickly past their [...]
Doritos Is Going Global for This Year’s Super Bowl
Brand Marketing
Even though “Fashionista Daddy” drew plenty of buzz last Super Bowl season, Ram Krishnan, vp of marketing at Frito-Lay, is thinking more “Gangnam Style” for his Doritos brand’s upcoming big [...]
Absolut’s Iconic Bottle Is Its Ticket to Younger Consumers
Brand Marketing
It started with the Andy Warhol-designed bottle in 1986. Over the years, Absolut Vodka’s squat, glass-printed bottle has been the palette of its artistic ambitions and highbrow marketing.
Draftfcb’s New CEO Carter Murray Discusses Upcoming Challenges
Brand Marketing
Carter Murray begins his new role as Draftfcb’s global CEO today after a six-month wait while still under contract at Young & Rubicam, where he was North American president, CEO [...]
Dial Global Brings Back WestwoodOne Name
Performance Marketing
Radio syndicator Dial Global is better known for its programs from the NFL, Nascar and the Grammys and others, but like other radio broadcasters, it’s trying to raise its profile [...]