Samsung Partners With Makeup Artist Charlotte Tilbury for VR Ad Starring Kate Moss
Performance Marketing
For this season's New York Fashion Week, Charlotte Tilbury decided to release her fragrance, Scent of a Dream, with a twist.
Why Legendary Fashion Photographer Mario Testino Is Embracing Digital Media
Brand Marketing
Specs Current gig Fashion photographer, philanthropist and founder of creative agency MarioTestino+ Instagram @mariotestino
Here’s How Christian Louboutin, Inspired by Showgirls, Proved Trampy Can Be Chic
Brand Marketing
On July 27, 2012, agents from the U.S. Customs and Border Protection swooped down on the Port of Los Angeles, commandeering five containers packed with contraband. Estimated street value: $18 [...]
Why Ralph Lauren’s Team USA Uniforms Are Such a Marketing Coup
Brand Marketing
Frank Ocean’s Calvin Klein Ads Only Deepen Mystery Around the Enigmatic Singer
Creativity
Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album might, possibly, just maybe [...]
How a Young Fashion Designer Got Cannes Lions Buzzing With This Mysterious Dress
Brand Marketing
CANNES, France—When thousands of marketers descend on Cannes, the resulting chaos of banners, displays and branded freebies can overwhelm the senses. Which might be why one of the most effective [...]
From the Hardwood to the Runway: Russell Westbrook on His Love for Fashion
Brand Marketing
Russell Westbrook may be a brand ambassador for major outfits including Nike and Mountain Dew (which is trying to break into the sports beverage arena with its Kickstart energy drink), [...]
How Russell Westbrook, NBA Renaissance Man, Is Redefining the Role of Spokesman
Brand Marketing
Most professional athletes define their legacy exclusively by what they accomplish in the game. That doesn't work for Russell Westbrook.
How Cartier’s Love Bracelet Went From ’70s Status Symbol to a Millennial Must-Have
Brand Marketing
Hospital emergency rooms have to keep all sorts of equipment on hand, from defibrillators to occlusive dressings, to deal with any medical crisis. But in New York, where the gurney [...]
Fashion Brands, Long Focused on Excess, Are Finally Waking Up to Sustainability
Brand Marketing
When Yael Aflalo, founder of buzzy fashion retailer Reformation, experienced first-hand the scale of Chinese pollution, she made a decision. Today, her company has a near-religious focus on reducing waste [...]