Facetime: New York Fashion Week Parties
Brand Marketing
This week, New York Fashion Week took over the town, and the hottest magazines were around to toast the celebration. Harper's Bazaar hosted its annual Bazaar Icons event at the [...]
16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire
Performance Marketing
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who [...]
Marc Jacobs First to Be Sidelined by Winter Storm
Brand Marketing
Winter storm Nemo, the blizzard that will descend upon the Northeast tonight, has claimed the first victim of Mercedes-Benz Fashion Week.
Business Social: Fashion Bloggers
Performance Marketing
Bloggers Mean Business
Performance Marketing
There was a moment after New York’s 2009 Fall Fashion Week when fashion bloggers had officially, as the press likes to call it, “arrived.” They had blogged their way to [...]
Is Digital Killing the Luxury Brand?
Brand Marketing
High-end fashion brands have a problem. Let’s call it the “Kreayshawn quandary,” after the young Bay Area rapper made famous by the Internet and her hit song “Gucci, Gucci,” which [...]