Cosmopolitan’s New Editor Is Bringing Her Health and Digital Know-How to Hearst
Performance Marketing
Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health
Weak Tech, Retail Drive Down Magazine Ad Pages
Performance Marketing
The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide [...]
2013’s Best and Worst Magazine Cover Stars
Performance Marketing
As 2013 comes to a close, we’re taking a look back at the big celebrity cover trends for the past year. Between all the Kardashians, the Royal Babies, and the [...]
AM2C Report: Fashion Magazines Are Profitable & Editors Are Still Important
As I write this post, I'm at the American Magazine Media Conference (AM2C) in NYC. The event gathers together an impressive group of innovative minds from within and without the [...]
Hearst Projecting September Ad Growth for Fashion Set
Performance Marketing
Fashion magazines haven't yet closed their September issues in the hotly contested ad page race, but Hearst is hoping to grab the spotlight ahead of its rivals, revealing that Elle, Harper's [...]
Details Magazine Launches Blogger Network
Performance Marketing
Over the past few years, the action at Fashion Week has shifted from the runways to the sidewalks, where hordes of street style bloggers and photographers congregate to snap pictures [...]