It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.
Brett Favre’s penis was certainly a big deal, so to speak. But Manti Te'o’s imaginary/made up dead girlfriend has thrust Gawker Media's Deadspin into the spotlight like never before.
Video games are each a social network onto themselves. They're never quite finished. And video games are no longer bound by the console hooked up to giant TV screens.
When Japan was hit last year with one of the biggest earthquakes ever measured, Laura Hartman received a text from her brother. Hartman’s brother just happens to be Mark Pincus, CEO of social gaming behemoth Zynga.
We told you Lady Gaga was coming to FarmVille. Now, Zynga has released a 2:20 trailer for the Gaga integration, titled "Paws Up. Hoedown." It's actually quite subtle and brilliant, and if it weren't about a game called FarmVille, you might mistake it for an accurate social allegory. No joke.
Zynga is launching a range of Lady Gaga-branded features in its social games (which include the popular FarmVille and Mafia Wars) that will connect users to music downloads and other Gaga-related rewards.