Infographic: Pokemon Go Could Be What Farmville Never Was—Successful
Performance Marketing
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile [...]
Lady Gaga Joins Forces With Zynga
Performance Marketing
Zynga is launching a range of Lady Gaga-branded features in its social games (which include the popular FarmVille and Mafia Wars) that will connect users to music downloads and other [...]
FarmVille Becomes Reality
Performance Marketing
FarmVille, the 46 million-strong Facebook game sensation, is taking root in the real world.
Online Games, Marketing and Engagement – What Marketers Miss About FarmVille
Performance Marketing
Wide engagement with FarmVille and similar online games is the biggest web phenomenon of 2010. And while many marketers are tyring to learn from online games, most don't really understand [...]