DraftKings and FanDuel Ban Staffers From Playing Fantasy Football for Money
Performance Marketing
Within hours of each other on Wednesday, DraftKings and FanDuel banned their employees fr
L.A. Dodgers’ Adrian Gonzalez Spends His Offseason Playing Fantasy Football
Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award
Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans
Performance Marketing
In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans.
ESPN Thinks Women Need ‘Relationship-Based Rankings’ to Grasp Fantasy Football
Performance Marketing
ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings."
Everything You Should Know About This Year’s Fantasy Football Apps [Video]
Performance Marketing
With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to [...]
The NFL Wants a Piece of the $11 Billion Fantasy Football Market
Performance Marketing
The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits.