H&R Block and Jon Hamm Want to Simplify Your Tax Returns Next Year
Brand Marketing
This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand [...]
Quicken Loans Wants to Save the Entire U.S. Economy in Its First Super Bowl Ad
Brand Marketing
Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to [...]
The Ads That Rekindled America’s Craving for Arby’s
Brand Marketing
About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often [...]
How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
Fallon Just Won Lead Creative Duties for These Popular Milk Brands
Brand Marketing
WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic.
More Than 40 Twin Cities Agencies Just Placed This Tribute Ad to the Late Pat Fallon
Brand Marketing
The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a [...]