Alt Image Text

H&R Block and Jon Hamm Want to Simplify Your Tax Returns Next Year

Brand Marketing

This week Jon Hamm made his first appearance as a brand spokesman in a new campaign for tax preparation company H&R Block. Contrary to at least one report, the brand [...]


Alt Image Text

Quicken Loans Wants to Save the Entire U.S. Economy in Its First Super Bowl Ad

Brand Marketing

Quicken Loans' Rocket Mortgage app doesn't just simplify the home financing process. It can start a chain reaction that could brighten the prospects of the entire American economy, according to [...]

Alt Image Text

The Ads That Rekindled America’s Craving for Arby’s

Brand Marketing

About two years ago, Arby's decided it was ready to try something new. The fast food chain was too far below the radar in a highly competitive field that often [...]

Alt Image Text

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Brand Marketing

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]

Alt Image Text

Fallon Just Won Lead Creative Duties for These Popular Milk Brands

Brand Marketing

WhiteWave Foods has tapped Fallon to lead creative work for milk brands Silk, International Delight and Horizon Organic.

Alt Image Text

More Than 40 Twin Cities Agencies Just Placed This Tribute Ad to the Late Pat Fallon

Brand Marketing

The legacy of Pat Fallon in Minneapolis cannot be overstated. The founder and longtime CEO of Fallon, who died last Friday at age 70, almost singlehandedly turned Minneapolis into a [...]