Fallon, Minneapolis

Fallon Builds Its Next Generation of Leaders With 2 Digital-Savvy Hires

Fallon Worldwide is expanding its management team with two young, digitally savvy hires—Mandana Mellano is now chief media officer, and Matt Benka is director of digital.

Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign that bowed last summer.