The Truth Is, There Is No Truth — Let Alone in Advertising
Performance Marketing
Think about it. Most of what we consume as information about our world, society, events, and brands is “second-hand” reality — let alone in advertising. We didn’t really see what [...]
Industry Vet John Harrington: Ethical Journalism Is More Valuable Than Ever
Mr. Magazine’s ACT 7, held for publishers, channel partners, and students at Ole Miss, has been over for several weeks, but I’m still reflecting on all the things I heard [...]
5 Ways Your SEO Strategy MUST Evolve in 2017
What do Siri, food pictures and fake news have in common? All three of these things are heavily influencing SEO strategy as we near the midway point of 2017. Many [...]
Will Voice Interfaces Like Alexa Deliver for Publishers?
You probably can’t tell from my Publishing Executive blogs, but I’m Scottish. Like most Scots, my heritage is a source of pride and I love it when people, mostly Americans [...]
War Against Fake Content: Update From the Front
Performance Marketing
The development of “fake news” and the willful propagation of false information into search engines is a threat to the whole search marketing ecosystem.
Brands Like Goop & Dr. Oz Drag Media’s Reputation Through the Mud
Many publishers throughout the history of the profession have shown that profit can supersede a moral barometer. That, of course, doesn’t condemn everybody. But there are too many examples of [...]