What Does Facial Recognition Tech Mean for Marketing?
Performance Marketing
2018 is the year innovative events are embracing Facial Recognition! A wise marketing investment, facial recognition technology delivers enhanced security and better UX, plus unmatched analytics and insights. It is [...]
Facebook’s Access to Instagram Data Could Uncrack Images for Ad Targeting
Performance Marketing
Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that [...]
I Spy a Better Buy
Brand Marketing
The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and [...]
FTC Recommends Guidelines for Facial Recognition
Performance Marketing
Though facial recognition technology that tracks eyeballs or connects users of social networking sites is in its infancy, the pioneering digital advance is becoming part of the ongoing privacy debate [...]
Senators Urge Facebook to Make Tagging Opt-In
Performance Marketing
Sen. Al Franken (D-Minn.) kicked over a new front on the privacy debate in Washington, D.C. today, holding a hearing to explore facial recognition technology and raise awareness about its [...]
Facebook to Face Senate Hearing on Facial Recognition
Performance Marketing
Facebook's use of facial recognition technology to help users identify and tag people in posted photos will be scrutinized during a Senate subcommittee hearing to examine the impact of facial [...]