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The Facebook Tornado and Other Threats to a Static Plan

Performance Marketing

The world of online marketing is in perpetual flux. Anticipating change and being ready to adjust for it is the only way for marketers to thrive in this environment. And [...]


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Media Pitch: Engage Social’s Rich User Data May Help Publishers Challenge the Duopoly

Media

Publishers continue to surrender audience and valuable data to third-party platforms like Facebook, Google, and Snapchat. These platforms have become the primary mode of content discovery, and increasingly, consumers are [...]

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Keywords vs. Audience Targeting: Find Your Target in a Complex Landscape

Performance Marketing

Is audience targeting more effective than good-old-fashioned keyword targeting? This question is widely debated in marketing circles. A closer look reveals that each targeting method is profoundly different, and keywords [...]

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Political Polarization? The Medium Is the Message

Performance Marketing

I was upset to learn that a good friend of mine is no longer speaking with his sister because of an argument over President Trump. He could no longer abide [...]

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Why Net Neutrality Is a Marketing Issue

Performance Marketing

The Net may soon have gate keepers, a price tag or a throttle — and that’s something we should all be concerned about. Marketers, in particular, should be paying attention [...]

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People-Based Marketing: Targeting People, Not Cookies

Performance Marketing

With the promise of big data being able to provide true people-based marketing, the yearly spend for companies continues to increase. But is your data really as good as you [...]