3 Examples of Social Media-Worthy Outdoor Advertisements
Performance Marketing
It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social [...]
Publishers Can’t Compete with Google, Amazon & Facebook – So They Should Complement Their Commerce
Publishers — especially commerce-focused publishers — can’t beat Google, Amazon and Facebook. They’re just too big, too powerful, and all-pervasive. To be successful, digital publishers need to augment the experiences [...]
Case Study: How to Use Audience Extension to Win Back Clients & Increase Ad Revenue
One of my clients, a niche media company with multiple titles, was getting notified by existing advertisers that they were going to stop buying media and instead, spend their ad [...]
4 Reasons Data Privacy Is Just Too Boring to Matter
Performance Marketing
Facebook was simply the poster boy for an uncomfortable data revolution well under way, but the hearings were very revealing. I am not sure how we will finally manage the [...]
Marketing Data Is Hanging Out There ‘Like’ Ripe Fruit
Performance Marketing
The storm raging around Facebook and the supposedly unauthorized use of data from 87 million members of its digital community by the British firm, Cambridge Analytica, is hardly surprising. That [...]
Facebook Data Changes Create Sales Opportunities for Publishers
Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information. Cambridge Analytica, a third party data brokerage firm, and [...]