Competition: Another Big DC Week for Tech (Where Do We Go From Here?)
Performance Marketing
When the leaders of Amazon, Apple, Facebook, and Google come to Washington, you know there’s going to be a lot of posturing – and it’s usually not (just) from the [...]
F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities
Performance Marketing
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and [...]
Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data
Performance Marketing
I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The [...]
It’s Decision Time for Data Privacy (or Will Be Soon)
Performance Marketing
Chet Dalzell’s recent thoughtful piece on “Our Digital Selves” came along at the same time I (and probably a gazillion others) were pondering the increasingly pressing question of data privacy [...]
Marketers Must Take Stock of Their Data-Driven Power Now
Performance Marketing
With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since [...]
Our Digital Selves: Living Without the ‘Big 5’ — And 7,000 Others
Performance Marketing
There, once again, is the age-old privacy paradox, which predates our digital selves. Do we — individually, as a society, as a matter of policy — understand the data-for-value exchange [...]