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Facebook Is Changing How It Ranks Videos in the News Feed

Facebook announced today that it's changing how it ranks videos that appear in the News Feed.

MailChimp Is Helping Small Businesses Integrate Facebook Ads With Email Marketing

MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.

Facebook Is Testing Ad Placement on the Messenger Home Screen

Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.

Facebook Is Changing Its Trending Topics Section Again, Removing Personalization

Facebook is hoping the latest changes to its Trending section will make the company's attempts to be a news service a little stronger. The social network has begun rolling out updates to the list of news items on every user's homepage, adding more context with headlines and moving away from personalized suggestions. 

Instagram Is Getting Ready to Introduce Live Stories to Users Globally

Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.

Black Friday Mobile Conversions Finally Surpassed Desktop on Facebook

Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.

Why Media Agencies Have to Shed Tradition as Fast as Possible

Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein

Facebook Is Building Its First Startup Incubator in Paris

Facebook is starting to friend—and maybe even poke—a new area of innovation outside of Silicon Valley: France.

The Facebook Audience Network Now Serves Ads to 1 Billion People Each Month

While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network.