Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated]
Performance Marketing
Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal [...]
Ugliest Facebook Redesign Test Ever?
Performance Marketing
Here’s a tale of two Facebook pages. One page features the latest look from the social network—a dynamic redesign. The other is perhaps the most boring version of the website [...]
Toyota Is Using Instagram Videos in Its Facebook Ads
Performance Marketing
Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota
Facebook Plays Favorites With Autoplay Video Feature
Performance Marketing
Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay.
Facebook Autoplay Videos Come to Mobile, but No Ads Yet
Performance Marketing
Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but [...]