Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook
Performance Marketing
Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and [...]
This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook
Performance Marketing
Top 10 Branded Video Chart: Ad Council’s Moving PSA Gets 30 Million YouTube Views in Five Days
Performance Marketing
The Ad Council and R/GA's "Love Has No Labels" spot last week not only got people to feel all the feels, but also racked up a lot of YouTube views [...]
Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart
Performance Marketing
Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week.
What This Online News Program Learned From Making a Facebook-First Show
Performance Marketing
The Young Turks is one of YouTube's top online news networks, with more than 1.7 billion lifetime views.
These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes
Performance Marketing
With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week.