5 Ideas for Creative Facebook Videos
Performance Marketing
Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on makeup, everyone seems to be seeking [...]
Wendy’s Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist
Performance Marketing
Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Fac
Kohl’s Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video
Brand Marketing
These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up [...]
Instagram’s New Feature Hints at Its Video Marketing Potential for Brands
Performance Marketing
Instagram today unveiled a new feature that recommends videos in its Explore section based on a user's interests.
Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video
Performance Marketing
When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely [...]
This Is How Macy’s Will Target Its Facebook and Instagram Ads for the Holidays
Performance Marketing
In terms of marketing, the holidays are equivalent to the Super Bowl for Macy's. And with more advertising and shopping going digital, the department store has a slew of sophisticated [...]