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Facebook Video Ad Tools Hold Promise for Targeted Views

Performance Marketing

Facebook video spots are getting new interactive components meant to drive more views for brands.


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Ugliest Facebook Redesign Test Ever?

Performance Marketing

Here’s a tale of two Facebook pages. One page features the latest look from the social network—a dynamic redesign. The other is perhaps the most boring version of the website [...]

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Weather Channel Video Ad Autoplays on Twitter

Performance Marketing

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules. 

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Facebook Video Ads Could Bite Into Twitter’s Social TV Dominance

Performance Marketing

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail.

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Facebook Plays Favorites With Autoplay Video Feature

Performance Marketing

Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay.

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Facebook Autoplay Videos Come to Mobile, but No Ads Yet

Performance Marketing

Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but [...]