Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues
Performance Marketing
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. [...]
Facebook Is Going to Present at the 2015 NewFronts
Performance Marketing
Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek.
YouTube May Be Worth Up to $40 Billion—More Than Twitter
Performance Marketing
YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.
Facebook Buys LiveRail to Grow Its Video Ad Business
Performance Marketing
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]
Facebook’s Hacker Culture Heads to Cannes
Performance Marketing
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking [...]
Newcastle Reveals the Secrets of Facebook Advertising
Performance Marketing
If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.