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Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Performance Marketing

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. [...]


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Facebook Is Going to Present at the 2015 NewFronts

Performance Marketing

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek.

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YouTube May Be Worth Up to $40 Billion—More Than Twitter

Performance Marketing

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.

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Facebook Buys LiveRail to Grow Its Video Ad Business

Performance Marketing

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]

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Facebook’s Hacker Culture Heads to Cannes

Performance Marketing

Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking [...]

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Newcastle Reveals the Secrets of Facebook Advertising

Performance Marketing

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective.