For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many channels.
Facebook Studio Awards
Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s Oreo brand and agencies 360i and Draftfcb a Blue Award, the top honor in Facebook’s second annual Studio Awards.
The “Small Business Saturday” campaign Digitas and Crispin Porter + Bogusky created with American Express has been named the top winner the first-ever Facebook Studio Awards, topping more than 1,000 submissions Facebook received.