Facebook Tops 1 Billion Mobile Users
Performance Marketing
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans [...]
Facebook’s New Custom Ad Tools Target an Audience From Desktop to Mobile
Performance Marketing
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising [...]
Facebook Shares Edge Closer to Debut IPO Value
Performance Marketing
Facebook's shareholders got some welcome news today: the tech giant's share price came just short of its IPO opening value.
Facebook Mobile Swells to 41% of Its Ad Sales
Performance Marketing
Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street [...]
Facebook’s Feature Phone App Has 100 Million Users
Performance Marketing
Facebook has revealed that more than 100 million consumers worldwide are using its mobile app for feature phones. Indeed, the flip-phone is alive and well, and international marketers in particular [...]
Facebook Gets Foursquare, Yelp Features
Performance Marketing
Facebook's latest mobile app iteration seems to be aimed at getting the social-local-mobile experience on par with Foursquare and Yelp