Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day.
People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.
Facebook unveiled new features for Pages today that could help businesses better handle the flood of customer communication coming from mobile devices.
Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially.
Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today.
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more than a dozen members of his team to meet with advertisers and agencies to brainstorm campaigns, and actually do work—not just talk theory and technology.
Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg revealed himself.
The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.