Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so long and transferring it to phones.
Facebook mobile ads
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking more than a dozen members of his team to meet with advertisers and agencies to brainstorm campaigns, and actually do work—not just talk theory and technology.
Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started using such easy-play videos in March.
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.
Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg revealed himself.
The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole ecosystem of apps. The Facebook Audience Network is expected to do for mobile advertising what Google’s AdSense did for desktop.
The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated mobile ad network that will be key for the social network's financial goals, and will allow app partners to show very well-targeted ads.