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3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Performance Marketing

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building [...]


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Twitter Video Ads Now Play With One Click

Performance Marketing

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started [...]

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Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform

Performance Marketing

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into [...]

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Mark Zuckerberg Gets Reflective as He Nears 30

Performance Marketing

Facebook has a new unofficial motto: Ship Love. The old motto everyone knows is Move Fast and Break Things, but at today’s f8 developers conference a kindler, gentler Mark Zuckerberg [...]

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What Advertisers Need to Know About Facebook’s Mobile Ad Network

Performance Marketing

The ad world got its first look at Facebook’s plans for mobile domination with an ad network that will serve sponsored posts outside the social network and into a whole [...]

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Facebook’s Ad Network Promises to Make App Partners Rich

Performance Marketing

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated [...]