Facebook Is Testing Ad Placement on the Messenger Home Screen
Performance Marketing
Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.
The White House Is Now Using Facebook Messenger So You Can Chat With Obama
Performance Marketing
If you've ever thought of writing a letter to the president but were too lazy to swing by the post office, the process just got a whole lot easier. The [...]
5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing
Performance Marketing
If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after [...]
6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters
Performance Marketing
The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist [...]
How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas
Performance Marketing
Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads [...]
Trolli’s Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials
Performance Marketing
Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to [...]