Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season
Performance Marketing
If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever [...]
These Data Visualizations Show How Facebook and Instagram Users Reacted to Prince’s Unexpected Death
Performance Marketing
The world has mourned Prince Rogers Nelson since the musical genius' shocking death on April 21.
Facebook’s Data-Driven Graphics Offer a Peek at the Next Big Consumer Trends
Performance Marketing
With the help of Facebook IQ on Tuesday, we took a look at which topics on Facebook and Instagram were hot in March—the eighth installment in a series
Facebook and Instagram Chatter Suggests Middle-Aged Men Are Getting Back Into Arcade Games
Performance Marketing
Understanding social chatter—particularly on Facebook with its roughly 1 billion daily users and Instagram, which Gen Y loves—is becoming increasingly important for marketers.
Why Facebook Could Be Bernie Sanders’ Secret Weapon in Battling Hillary Clinton
Performance Marketing
February was—as GOP front-runner Donald Trump would say—absolutely yuuuge for presidential politics thanks to several state primaries and caucuses.
Celebrity Deaths Create Different Kinds of Buzz on Facebook and Instagram
Performance Marketing
January was an unusually sad month in celebrity news, with many beloved entertainers passing away. And while their deaths were often the talk of social media, the amount of buzz [...]