Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange
Performance Marketing
Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products.
Facebook Exchange Rolls Into News Feed
Performance Marketing
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
How Google’s Ad Tech Stacks Up
Performance Marketing
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from [...]
Facebook Ads Will Soon Display AdChoices Icon
Performance Marketing
Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network. [...]
Facebook Execs Tout Mobile, Targeting
Performance Marketing
Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for [...]
AppNexus’s $75 Million Funding Round Quiets Acquisition, IPO Talk
Performance Marketing
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time [...]