Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products.
Facebook advertisers can now hit moving targets—users as they switch from laptops to smartphones to tablets. The social network announced new self-serve tools for marketers today that bring retargeted advertising to its mobile app for the first time.
Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its We
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX).
These days online advertising and enterprise software giants like Google, Adobe and AOL are assembling ad tech stacks that span the full spectrum of online ad buying and selling from advertiser to publisher.
Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network. The icon will begin appearing on ads served via the Facebook Exchange by the end of first quarter.
Facebook CEO Mark Zuckerberg’s claim during the company’s fourth-quarter earnings call on Wednesday that “Today there is no argument: Facebook is a mobile company” may sound a bit hyperbolic for the social network, given its history as the desktop social hangout. But Facebook’s number prove otherwise.
2013 may finally be the year for consolidation in the advertising tech space, but as All Things D’s Peter Kafka tweeted on Thursday, AppNexus probably won’t get picked up any time soon.