Each Facebook User Is Currently Worth $14 in Annual Ad Revenue, According to New Report
Performance Marketing
Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it [...]
Facebook Tops 1 Billion Mobile Users
Performance Marketing
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans [...]
Facebook Posts $1B-Plus Mobile Revenue
Performance Marketing
Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time.
Facebook Admits Teens Not as Active on Network
Performance Marketing
Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network.
Facebook Mobile Swells to 41% of Its Ad Sales
Performance Marketing
Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street [...]