Each of Facebook's 1.8 billion global users has been worth, on average, $14.17 to the social network in ad revenue for the last year, according to SocialFlow's research. Additionally, it found that users on average see about 10 ads on Facebook a day.
Facebook continues to make a load of money off of advertising, bringing in $6.24 billion in ad sales during the second quarter. Eighty-four percent of that sum came from mobile ads, the social giant revealed today.
Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today.
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion.
Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans to step down, with David Wehner taking his place in June. Wehner has been a Facebook executive since 2012 and formerly was Zynga's CFO.
Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time.
Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network.