Why Google Should Fear Facebook’s New Product Ads
Performance Marketing
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social [...]
Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game
Performance Marketing
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza
Facebook’s New People-Based Ad Technology Is ‘Marketing Nirvana’
Performance Marketing
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to [...]
This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid
Performance Marketing
Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a [...]
If You Block an Ad, Facebook Now Wants to Know Why
Performance Marketing
Facebook wants to know why users decide to block certain sponsored posts in an effort to serve more relevant ads in the News Feed. The social network has always let [...]
Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?
Performance Marketing
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. [...]