Lowe’s New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills
Performance Marketing
Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards.
Fan Funded: The Most Exciting Thing in Marketing Today
Performance Marketing
There's a type of marketing being done today that is changing the way companies are built, and not nearly enough people are talking about it.
How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers
Performance Marketing
For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and [...]
How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users
Performance Marketing
Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up [...]
Why Facebook’s New Branding-Focused Tool Changes How Its Ads Can Be Targeted
Performance Marketing
Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention [...]
Facebook Debuts Ad-Buying Product to Get Into More TV-Minded Budgets
Performance Marketing
For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising campaigns.