Facebook ads

Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. 

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar players realize the products in their digital ads were out of stock for a significant time during a campaign.

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same.

Facebook’s Ads Manager Went Completely Dark for Some Marketers Over the Weekend

Facebook advertisers last week thought they'd cruise right into the weekend without as much as a bumpy road to contend with.

Lowe’s New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards.

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps.

Facebook’s New Insights Will Help Marketers Win Auctions So More Users See Their Ads

Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete.

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile.