Facebook Buys a Company That Could Solve an Annoying Online Ad Problem
Performance Marketing
Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's [...]
Facebook Buys Oculus for $2 Billion
Performance Marketing
Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker.
6 Bold Moves That Would Jumpstart Apple
Performance Marketing
The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car [...]
WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook
Performance Marketing
The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing [...]
Facebook to Buy WhatsApp for $16B
Performance Marketing
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the [...]