facebook acquisition

Facebook Buys a Company That Could Solve an Annoying Online Ad Problem

Facebook is buying a company that could help it solve an age-old online advertising problem—the one that keeps showing people the same ad even after they bought the product. It's the kind of ad that shows up after someone searches for clothes and accessories, and then the relevant ad appears on some other Web page.

Facebook’s New People-Based Ad Technology Is ‘Marketing Nirvana’

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad server will be fully unwrapped this week, and one digital advertising CEO called it "marketing nirvana."

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.

Yahoo Buys Upstart Snapchat Rival Blink

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target. 

Zuckerberg’s Grip Already Causes Rift With Oculus Fans

Well, Facebook CEO Mark Zuckerberg is clearly excited about the virtual reality future, but not everyone is excited to have him in the close-knit Oculus VR community.

Facebook Buys Oculus for $2 Billion

Facebook has just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker.

6 Bold Moves That Would Jumpstart Apple

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car maker and build the ultimate mobile device.

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing but disdain for the world of marketing.

Facebook to Buy WhatsApp for $16B

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the company, and Facebook has been in the market for the hot messaging space.