Perspective: Shifting Focus
Brand Marketing
Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for high-end designer frames that, ordinary plastic though they [...]
See dead people with Canadian optometrist
Creativity
This Canadian campaign from Red Urban in Toronto for Richmond Optometry emphasizes how important good eyesight is by showing the potentially catastrophic results of mistaking one thing for another. Clearly, [...]
Specsavers plumbs depths in ‘Das Boot’ ad
Creativity
We're on a roll with the crazy animals. Last week we had the big amorous gorilla, the pat-a-cake-playing walrus and the singing octopus. And this week already we've seen the [...]
A nipple-biting crow flies in for Tom Ford ad
Creativity
One word that instantly springs to mind when I think of Tom Ford’s advertising: unrepentant. What does the company sell, anyway? Clothes? Eyewear? Perfume? Nipples? There’s one of those on [...]
Specsavers feels England’s World Cup pain
Creativity
Specsavers, the U.K. eyewear chain with the famously amusing ads, has whipped up a great World Cup-themed ad in the wake of England’s embarrassing loss to Germany on Sunday. The [...]
Get a bigger apartment with new eyeglasses
Creativity
The finely textured spot from U.K. eyewear retailer Brilleland (with great details and set design!) via ad shop Kitchen is slow-paced and deceptively simple, as it delivers a comic payoff [...]