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Georgetown Optician’s Eyewear-Crazed Family Is Back in Another Gorgeously Designed Ad

Creativity

You remember the Voorthuis family, the optically obsessed owners of eyewear retailer Georgetown Optician. They were the quirky stars of agency Design Army's beautifully weird (and "true-ish") commercial last year [...]


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Top 10 Commercials of the Week

Brand Marketing

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Man ‘Cleans His Lenses’ in Public in Marc Jacobs Ad

Creativity

Dude, cut that out. Right now. It's unseemly, wrong and so very public. And as any purveyor of fine eyewear will tell you, wiping your sunglasses on your shirt is [...]

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Warby Parker Has Its Eye on You With First-Ever TV Spot

Creativity

Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans [...]

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Billboard for Sunglasses That Are ‘Happy to Sit on Your Face’ Is Removed

Creativity

This "Happy to sit on your face" billboard, for Spy sunglasses, was supposed to stay up in its Encinitas, Calif., location for five weeks. But it was taken down after [...]

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Ad of the Day: Diesel Sunglasses

Brand Marketing

After a while, all ads for designer sunglasses start to look the same. There's only so much you can do with a seductive waif or grease-covered Adonis looking disaffectedly at [...]