eyetracking

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions.

Losing Game: Super Bowl Ads and the Mute Button

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not going to miss out on the audio of the big game's hyped commercials.