P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking
Performance Marketing
Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions.
Performance Marketing
Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions.