While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space.
Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S.
ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of the Union address Tuesday night.
Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the company’s embattled flagship, McCann Erickson. The world’s largest agency network has struggled to win new U.S.
Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set of wheels will always turn a few heads.
ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole non-roster contender.
Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results.
ExxonMobil’s global review of its creative and media business, which is worth $50 million in revenue across both assignments, was touted as a massive consolidation play. Now, it’s pushing the finalists to the brink.
Following yesterday’s stock market crash and today’s rally, Apple has surpassed Exxon as the most valuable company in the world, TechCrunch reports.
The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down. Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads for lubricants and chemicals. Euro RSCG, which leads corporate image efforts, has been eliminated.