Shell Shows More Gas Brands Could Fuel Up on Social Media
Performance Marketing
While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space.
BBDO Wins Bulk of ExxonMobil’s Global Creative Business
Brand Marketing
ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole [...]
Thanks to Facebook, IPG Has a Strong Quarter
Brand Marketing
Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results.
ExxonMobil Has Review Finalists on Edge
Brand Marketing
ExxonMobil’s global review of its creative and media business, which is worth $50 million in revenue across both assignments, was touted as a massive consolidation play. Now, it’s pushing the [...]
Apple Overtakes Exxon as World’s Most Valuable Company
Performance Marketing
Following yesterday’s stock market crash and today’s rally, Apple has surpassed Exxon as the most valuable company in the world, TechCrunch reports.
ExxonMobil Narrows Creative Field in Global Review
Brand Marketing
The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down. Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads [...]