‘Be an Engineer,’ Exxon Mobil Tells Apathetic Young People in Equally Apathetic Ads

Let's imagine a world without engineers. What does that look and feel like?It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil to motivate young people to ... well, use your engineering prowess to complete this sentence.

Shell Shows More Gas Brands Could Fuel Up on Social Media

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space.

Masters Ratings Falter as Final Round Falls on Easter Sunday

A two-hole playoff matching the country’s highest-ranked golfer and the winner of the 2010 British Open wasn’t enough to keep viewers locked in for CBS’ coverage of The Masters.