Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]
Accounts in Review: U.S. Army Starts Search as American Family Insurance Winds Down
Brand Marketing
The U.S. Army has begun a review of all of its marketing services, an account with annual media spending of at least $180 million that's now shared by units of [...]
Even BBH’s Rivals Wonder Why Johnnie Walker Is in Review
Brand Marketing
Diageo’s $40 million global creative review of its marquee Johnnie Walker brand has caught many by surprise, given the sales growth the brand has enjoyed under longtime lead agency Bartle [...]
Accounts in Review: NBA, Brown-Forman Pick Finalists
Brand Marketing
It's crunch time in several searches right now. Reviews involving the NBA, Brown-Forman spirits and Diageo's Johnnie Walker are all down to a final few, with presentations slated for the [...]
Here Are the 4 Finalists in Brown-Forman’s Media Review
Brand Marketing
Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of [...]
Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up
Brand Marketing
Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [...]