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Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users

Performance Marketing

By Marty Swant

Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.

Brand Marketing

Starbucks Unveils New Store Concepts

Brand Marketing

Where Brands Go to be Born Again

By Joan Voight

Brand Marketing

Perspective: Message in a Bottle

By Robert Klara