Rent the Runway’s Brand SVP on the Shift to Experiential Fashion
Gabby Etrog Cohen, SoulCycle marketing veteran and now brand svp of Rent the Runway, shares her thoughts on the consumer shift from traditional to dynamic ownership and fashion as an [...]
Live Nation EVP Talks AR-Powered Engagement And Future of 5G
This summer at the Cannes Lions International Festival of Creativity, Live Nation introduced new AR features, giving brands a new way to engage with fans and festival-goers at the peak [...]
HBO’s Zach Enterlin On How Game of Thrones Set New Experiential Benchmarks in Miles, Sacrifices and Blood
How do you properly send off the most watched (and talked about) shows in HBO history? The answer is you don't. You give it to the fans. And that's exactly [...]
Gen Z Tech Entrepreneurs Talk Future of Influencer Marketing
At just 22 and 21 respectively, Trufan co-founders Swish Goswami and Aanikh Kler already have a ton of overwhelming achievements for their ages. Swish is a serial tech entrepreneur, venture [...]
College Student Turned Experiential Marketing Entrepreneur on the Value of Immersions vs. Impressions
After graduating from Syracuse University and interning at Snapchat and Spotify, Julia Haber knew that there was something about in-person engagement that was missing from many brands. 10 pitch competitions [...]
3 Consumer Trends to Watch in 2017
Performance Marketing
As we launch into a brand new year, we look to connect with consumers and make our brands shine. The surveys and insights we gathered over the past year reveal [...]
Why the Most Important Word in 2017 Will Be ‘Experience’
Performance Marketing
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is [...]
Univision Now Has Its Own In-House Experiential Marketing Arm
Brand Marketing
Univision is getting into the experiential marketing business.
This Experiential Marketing Shop Creates Immersive Work for People Who Hate Advertising
Brand Marketing
Specs Who Founding partner Casey Conway What Experiential agency Where Los Angeles and Seattle