The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the 28-year-old sport
Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of the data world as a spreadsheety version of a gold rush, with everybody scurrying to stake their claim.
Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets of data.
Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those piles of junk mail. Then along came the Internet and the ability to track consumer browsing behavior, enabling data brokers to synch online and offline data.
Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to Nielsen for use in the latter's online campaign ratings (OCR), adding more measurements to Nielsen's data, which already includes info from Facebook.
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its life.
Last week's Congressional Bipartisan Privacy Caucus briefing on data brokers and privacy must have left quite an impression on Federal Trade Commission chairman Jon Leibowitz, who opened a probe today to study the privacy practices of the data broker industry.