A new ad from the brand and agency 180LA is debuting today during CNN's coverage of Donald Trump's presidential inauguration, but its message is notably out of sync with Trump's general worldview of American exceptionalism and (specifically) distrust of Muslims.
If you've been wanting to take a trip to Norway, Expedia has a new 360-degree virtual reality film that may inspire you to book a flight—and then book a train ticket when you get there.
There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a person's digital and physical footsteps.
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in 2017, up 16 percent versus this year, it's a domain that's poised to evolve even more rapidly.
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in a manner of speaking, thanks to "Dream Adventures," a new campaign from online travel agency Expedia.
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.
Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year.
Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more […]
The sleigh is overrated. Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children's Research Hospital in Memphis, Tenn., where he delivers presents to some very special kids.