3 Travel Marketers Break Past ‘Fun in the Sun’
Performance Marketing
Traveling the world is a thing so many aspire to do, and usually from a young age. And that exciting and romantic notion is something travel marketers have capitalized on [...]
What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between
Performance Marketing
The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad [...]
TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World
Brand Marketing
Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in [...]
How Arby’s Turned Its Brand Around After Years With an Identity Crisis
Brand Marketing
Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for [...]
Travelocity Hires a New Media Agency to ‘Crack the Code Around Millennials’
Brand Marketing
Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year.