eXelate

Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.

Digital Radio Gets Real-Time With Xaxis

While no medium is totally efficient, digital radio advertising can be particularly wasteful.

Varick Builds Data Management Platform

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so it often makes more business sense to turn to an ad tech company like BlueKai, which offers a robust data management platform (DMP).