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Social Marketing Company WayIn Looking for Fresh Cash

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

Foursquare’s New Ads Tap Twitter and Require $100K Commitment

Foursquare has a new ad product that invites users to tweet marketing messages when they check into businesses. The product is called Tap to Tweet and will be available in early April, Adweek learned via a memo obtained from an industry source. The development was later confirmed with Foursquare. 

Adweek Video Exclusive: That HuffPost SN Sizzle Reel

Adweek Video Exclusive: That HuffPost SN Sizzle Reel