ExactTarget

Hey, Email Marketers: Forrester Says These Are the Best Platforms

If you’re seeking an email marketing platform but don’t have time to weigh all the options, Forrester Research offers recommendations. The Cambridge, Mass.-based researcher has declared StrongView the industry leader in an analysis of top providers.

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing pl

Oracle Buys Responsys for $1.5 Billion

Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.

Omnicom Media Group and Salesforce Will Build Social Marketing Tools

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.

Salesforce Buys ExactTarget for $2.5 Billion

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today.