If you’re seeking an email marketing platform but don’t have time to weigh all the options, Forrester Research offers recommendations. The Cambridge, Mass.-based researcher has declared StrongView the industry leader in an analysis of top providers.
IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing pl
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today.